Riding On Insulin Partners with Wears Woody

Riding On Insulin is stoked to announce an exciting partnership with clothing and lifestyle brand Wears Woody.

As ROI prepares to host more than 350 kids at its U.S. winter shred camps in 2019, Wears Woody is joining us in our mission to activate and connect with the Type 1 diabetes community through shared experience and action sports.
 
Cruising the country in its funky Wagoneer for the past six years, Wears Woody has built an amazing following and outfitted thousands living with or impacted by diabetes.  Mike Norwood, the brand’s founder, has lived with T1D for forty years and he couldn’t be any more passionate for the cause and our partnership.

“I’ve always believed that diabetes should not be a barrier to a great, meaningful life.  Being active and taking in all the outdoors has to offer is an important piece of that.  The programs Sean and his crew have put together, and continue to build at ROI, align perfectly with the way I look at life and the mission at our company: Chase your wildest dreams and look great doing it.”
 
The partnership features three key elements for this inaugural winter season:

• As a member of One Percent For the Planet™, Wears Woody will donate 1% of all company sales to ROI as its designated beneficiary.
• “Flash sales” will take place at the Pennsylvania, Massachusetts and Colorado camps, giving attendees the unique opportunity to purchase limited-edition, co-branded apparel and headwear on site.  Don’t worry if you cannot attend these camps as we’ll offer product on a limited basis on our website throughout the winter.
• ROI plans to co-host a very special event with Wears Woody at Meier Skis in Denver around the Eldora Mountain camp on March 2.

 
Stay tuned to Wears Woody and Riding On Insulin on Facebook and Instagram as more details and announcements emerge regarding our rad partnership.

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Riding On Insulin is a 501(c)(3) nonprofit founded in 2004, based in Whitefish, Montana. With ski and snowboard programs across the United States, Canada and New Zealand, ROI empowers, activates and connects the global diabetes community through shared experience and action sports. In addition to establishing a comfortable environment, the organization strives to help families explore new passions, challenge T1D, and celebrate each other’s successes. For more, visit http://RidingOnInsulin.org.

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Wears Woody is a for-profit premium apparel and accessories manufacturer and retailer based near Cape Cod, MA.  The company and its mission, Woody’s Drive Over Diabetes, proudly donate 25% of its profits to organizations that share its determination to make a difference in the lives of people impacted by diabetes. For more information, visit wearswoody.com.