Riding On Insulin is stoked to announce an exciting partnership with clothing and lifestyle brand Wears Woody.
As ROI prepares to host more than 350 kids at its U.S. winter shred camps in 2019, Wears Woody is joining us in our mission to activate and connect with the Type 1 diabetes community through shared experience and action sports.
Cruising the country in its funky Wagoneer for the past six years, Wears Woody has built an amazing following and outfitted thousands living with or impacted by diabetes. Mike Norwood, the brand’s founder, has lived with T1D for forty years and he couldn’t be any more passionate for the cause and our partnership.
“I’ve always believed that diabetes should not be a barrier to a great, meaningful life. Being active and taking in all the outdoors has to offer is an important piece of that. The programs Sean and his crew have put together, and continue to build at ROI, align perfectly with the way I look at life and the mission at our company: Chase your wildest dreams and look great doing it.”
The partnership features three key elements for this inaugural winter season: